"Baper" Advertising

Hey genks,
Can you imagine making video media advertisements for your events at school besides only providing information about the event?


Yup, besides from providing information on the show, you must have a strategy in terms of presentation.

BAPER STRATEGY (bawa perasaan/being emotional) is a strategy for serving ads that play the emotions of the audience. The viewer must feel "mak jleb" (piercing thorugh) to his heart. Touch their heart, embrace them, then invite them to come to your show. Through playing with emotions, viewers will easily accept the information you provide.


It's not just about the information. it's about your audience's emotion.


The strategy of serving the ad is like the music of the late Didi Kempot, whose baper can flow into the emotions of his audience (called kaum ambyar). Piye? Apik to?

Stop being curious, let's just groove it out genks! 👍

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